DESIGN
BILLABONG
DIGITAL BRIEFS
Go to market decks designed using the platforms Adobe InDesign, Illustrator, Photoshop, and XD.
These are snapshots of my work.
BILLABONG SIGNAGE
Used Adobe InDesign to create POP signage for Billabong stores
Sun Bum
PRoduction guide
I created a digital production guide that documents Sun Bum’s creative campaign generation process to help preserve the brand’s roots as the business scales.
The guide maps the full marketing funnel from concept through execution, establishing a clear timeline and defining digital deliverables across channels including website, email, SMS, and paid social. Designed as a cross-functional reference tool, the guide supports alignment between creative, marketing, and production teams while improving clarity, consistency, and efficiency across campaign workflows.
Email Marketing
Created assets for mobile and desktop using Photoshop and Illustrator
DIGITAL DELIVERABLES
Created assets using Photoshop and Illustrator
Homepage Banners
Designed for mobile and desktop
Email Updates
Created consistent designs
Employee Signage
Designed informational displays for Walgreens employees to improve knowledge of product
Magazine Design
PASSION
Passion Magazine is a crafting lifestyle magazine. This was a perfect way for me to showcase some of my passion projects throughout the years. All content is photographed by me as well.
Scan here for a digital flip through!
And scan here for a virtual augmented reality experience on the back advertisement!
ALOHANA
STICKERS
Used Adobe Illustrator, Photoshop, and Procreate to design stickers for Alohana Açai Bowls & Coffee.
BOOK DESIGN
BARBARIAN DAYS DUST JACKET
Redesign of the dust jacket for Barbarian Days by William Finnegan. Imagery used from Billabong photoshoot and edited using Adobe Photoshop. Layout and design choices done using Adobe InDesign. Graphics done using Adobe Illustrator.
Original cover design
THE
GLASS CASTLE REDESIGN
This very limited edition of The Glass Castle was designed and handmade with love by Ella Williamson at Cal Poly, San Luis Obispo, in December 2024.
Printed on Neenah Classic Crest Eggshell 80 lb text, selected for its subtle texture, this edition was crafted using Adobe InDesign and incorporates illustrations made in Adobe Illustrator on a MacBook Air. The carefully selected typefaces chosen to bring Jeannette Walls’ words to life are Mrs. Eaves for the body text, Alta California for running headers and decorative elements, and Dreaming Out Loud Script for embellishments. Mrs. Eaves, designed by Zuzana Licko, is a refined serif typeface featuring unique ligatures, a low x-height, and broad proportions. The intentionally refined typeface emulates Jeannette’s complex, juxtaposed demeanor, shaped by her parents. Alta California, designed by Steve Mehallo, is a decorative typeface influenced by early Californian lettering styles, evoking history, heritage, and a handcrafted aesthetic that reflects the complexity of Walls’s upbringing. Dreaming Out Loud Script, designed by Elena Genova, adds a hand-lettered effect, offering a personal touch from the designer of this edition.
Here are the physical copies of both The Glass Castle (left) and Barbarian Days (right) in their visual display for the 2024 Book Design Show at Cal Poly. The Glass Castle is hand folded, bound, stitched, and glued. The display includes symbolic and representative elements from the two books to create a thought out merchandised table. The book show gave me an opportunity to showcase my hard work.
BOOK SHOW
MORE PROJECTS
BEACH
PRINTS
Block printing
Testing my skills of positive and negative space
Various coastal prints inspired by my love for the beach and surfing featuring local areas.
ANIMAL PRINTS
Designed an entire deck of cards using Adobe Illustrator and InDesign. All graphics on the cards are created by me. Using the monkey from the cards, I created variations of the design.
BINDERY
PORTFOLIO COVER
Used Adobe Illustrator to design a cover for a journal displaying techniques learned in the Cal Poly Graphic Communication Department’s bindery.
TYPOGRAPHY
Key lime pie recipe designed in InDesign using photos taken and edited using Photoshop and graphics designed in Illustrator.
Featuring fonts Tomarik and Bilo.
RECIPE TYPE PROJECT
Redesigned Maree Whitney and Steven Heller’s, Influence of Surf Culture In Design featuring David Carson, using paragraph and character styles in InDesign while focusing on alignment and hierarchy.
TECHNICAL PAPER
OPERETTA BOOKLET
Booklet designed using InDesign to inform and inspire people to use Operetta, an elegant and modern typeface with many unique ligatures.
TYPE COMPARISON POSTER
Didot & Bodoni Type comparison project working with Amelia Petroff. We worked together to agree on a design and make type comparison demos in illustrator and finalized the poster in InDesign
The design on the left is what I designed before we collaborated to combine ideas. The poster on the right is the final product. This project exemplifies the use of a grid.
