MARKETING EVENTS
LAURA ENEVER x billabong launch event - oahu
Assisted in coordinating a week long launch party event for the Laura Enever x Billabong Collab. This included events in Waikiki and on the North Shore. Organized hotels, catering, venues, flights, promo, and activations. Pictured here are a women’s lei making event, collection packages, store activation, surfboard giveaway, and a team Waikiki surf day. This was a great moment for both the brand and the team as it had a large presence on Billabong’s social media and brought the team together in support of their beloved Laura. *Disclaimer photos were not taken by me
BILLABONG US OPEN
Heat pressed 300 Billabong hats for boothing at the US Open of Surfing 2024. Printed, punched out, and assembled pins for promo for Hawaii marketing event and the US Open of Surfing. The pins were used for a button bar with the hats. Orchestrated athlete signing, and promo giveaway.
SOCIAL MEDIA - BILLABONG
Focused on improving engagement rather than posting to post. Pushing the marketing team to act on trends rather than strictly campaign imagery. Goals of adding personality behind the brand and increase shares and saves. This post was one of the first attempts and immediately showed increased engagement.
University Graphic Systems
STICKER COMPETITION
Organized a sticker design competition at UGS to give opportunities for student designs to be sold at UGS. We created a giveaway of UGS products for participants.
Social media and events
FREELANCE
Embellished a poster for a pop up event at The Hive in Dana Point, CA using Adobe Illustrator. The original design I received had the ice cram designs and text, and I added the rest. Then this flyer was used to market the event.
Designed an instagram story using Adobe Illustrator to encourage people to participate in Gamma Phi Beta's philanthropy, The Daisy Project.
Used Adobe Illustrator to design a poster for a live music and craft sale event at Alohana. This was posted in stores to spread the word!
Designed social media post to promote the opening of Alohana Laguna.